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Why this won’t be the social media election
The last year saw massive political change, with an outsider elected to the White House and the Brexit vote in the UK. Social media played a huge part in both of these decisions, with Donald Trump...
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Fake news – are we on the road to 1984?
For a term that most people hadn’t heard of 18 months ago, fake news is now mainstream. A simple Google search on the term turns up 145,000,000 results, 28,900,000 in the news section. Originally...
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Why PR needs to turn around its reputation
Public relations has never had a higher profile, but not necessarily for positive reasons. Whether seen as aiming to control the image of celebrities, trying to keep corporate misdeeds out of the press...
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If a tree falls on Twitter……
The launch of CNN, back in 1980, ushered in the era of the 24 hour rolling news cycle. No longer did people have to wait for their morning papers or the 10pm TV news to find out what was happening in...
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Making marketing mobile
Everyone knows that consumer media habits are changing, but sometimes it feels that marketers aren’t making the connection between how people now access news and information, and how they are trying to...
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Social media, news and (mis)information
How people get their news – and how reliable it is – has been a hot topic since before the US election. And this week the debate intensified, particularly around the role of social media in acting as a...
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PR and the frontline of the information war
Like a lot of relatively new terms, fake news has a long history. Claiming lies as the truth goes all the way back to ancient times, with propaganda and false claims used to justify activities and to...
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Why leaving social media is bad for JD Wetherspoon
Received marketing, and indeed business, wisdom is that the future is digital. And that has lead to brands stampeding onto social media and devoting increasing amounts of time and money to engaging...
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Brand safety on the wild internet
The internet has always had contradictory roots. The infrastructure may have begun as a DARPA-funded project to create a network with no single point of failure, but its first major users were...
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Brand safety in the age of Trump
Marketers are all aware of the impact of social media on brand reputation. Issues can quickly go viral as consumers share complaints on Facebook and Twitter – and with the press continually monitoring...
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