Clik here to view.
Hurricane force social media
The current US devastation from Superstorm Sandy is showing the positive – and negative – sides of social media and our reliance on technology. Already there have been over 4 million mentions of...
View ArticleClik here to view.
Social media elections – Obama vs the Police Commissioners
As the excitement of this week’s Police Commissioner elections galvanises the nation and sparks heated debate, I thought it would be worth looking at the role of Twitter in the gripping contest. After...
View ArticleClik here to view.
Twitter, libel and lies
The world of technology invariably desensitises you by removing a physical reaction to your action. There don’t seem to be direct consequences – hence people are often ruder in emails or on social...
View ArticleClik here to view.
Withering on the Vine?
Can’t string together 140 characters? Help is at hand with Twitter’s launch of Vine, its new video sharing service. Essentially Vine lets you take 6 second videos and post them automatically via your...
View ArticleClik here to view.
Telling a Whopper on social media
Rather than covering a range of subjects I could probably write a weekly blog called ‘Which brand has f@cked up on social media’, without running short of material. This week it was Burger King’s turn...
View ArticleClik here to view.
Is this an irrelevant blog?
Everyone knows that the publishing landscape has changed forever thanks to the internet. The rise of blogs and free blogging software has radically brought down the cost of getting your opinions onto...
View ArticleClik here to view.
Be careful what you tweet (part 84)
It is tempting to devote this week’s blog to the passing of Baroness Thatcher and how it has been covered on social media. But essentially this excellent pie chart from @martinbelam sums it up - see...
View ArticleClik here to view.
Psychology, marketing and Twitter
Everyone is bombarded with marketing messages – from the moment you switch on the TV or radio in the morning to emails with the latest offers, posters by the side of the road and adverts on the...
View ArticleClik here to view.
How much is your personal data worth?
At a time when governments snooping on communications data is top of the news agenda it is time for people to realise exactly how much of their private information is out there on the internet. From...
View ArticleClik here to view.
Journeying to the uncomfortable zone
The world of business used to be a simpler place. Companies worked in a linear fashion, creating products and services and then marketing and selling them to consumers. Most organisations had a single...
View ArticleClik here to view.
Sorting out the Twits on Twitter
Twitter is currently at a pivotal point in its development in the UK. Having celebrated its seventh birthday in March, it now has 10 million users in the country and worldwide 400 million tweets are...
View ArticleClik here to view.
Saving the planet with Facebook
There was a big surge in interest around gamification a few years back. Essentially improving the user experience and getting people to do things that weren’t that interesting by turning them into a...
View ArticleClik here to view.
Spam goes social
Most of us are painfully aware of the amount of email spam out there. According to Kaspersky Lab, 70% of emails sent in Q2 2013 were spam – a rise of 4% over Q1. But as software gets better at...
View ArticleClik here to view.
easyBrand Damage?
Like a lot of people I’ve been impressed by the current easyJet TV ads. Celebrating ‘generation easyJet’, the group of travellers that the airline claims was created due to its low fares and wide...
View ArticleClik here to view.
Pick up the phone!
Everyone in business today has a plethora of communication channels to choose from, split between analogue (face to face, phone) and digital (email, social media, text, web). But is it a good thing?...
View ArticleClik here to view.
Creators versus consumers – the new digital divide
The last ten years have seen massive progress in getting the UK population online, with over 86% of people now having been on the internet. There is still a digital divide however, with 4 million...
View ArticleClik here to view.
10 changes that Facebook has made in ten years
This month Facebook celebrates its tenth birthday, having come a long way from Mark Zuckerberg’s Harvard dorm room in 2004. Hitting 1.23 billion active users and 2013 revenues of $7.87bn points to an...
View ArticleClik here to view.
Time to hit mute on Twitter?
Twitter is currently in a bit of a pickle. Since it floated on NASDAQ its stock has been falling, culminating in a drop of 10% in after hours trading when it recently announced its Q1 results. The...
View ArticleClik here to view.
The first social media World Cup?
With the World Cup almost upon us, we’re in the midst of a slew of big budget ad campaigns, coupled with unrestrained hype about the potential prospects of England making it further than the group...
View ArticleClik here to view.
Marketing by robots?
Technology has disrupted many industries, radically changing the roles of those that work in them. Thirty years ago, every medium or large organisation had a typing pool, with secretaries that took...
View Article
